Concept
What PASTAEBASTA is
PASTAEBASTAA New Way to Tell City Stories
In a world flooded with instant content and AI-generated visuals, we believe true stories still live in the details.
PASTAEBASTA is not about printing postcards on T-shirts. It’s about cities as they are — raw, emotional, alive — captured by people who walk them.
We started this project to give cities a new voice.
One told not by marketing departments or mass production - but by real people, real streets, real perspectives.
- ROADMAP03 2025-01 2026COMPLETED
1MVP
SUPPLY CREATION & INFRASTRUCTURE
- Project ideation
- UI & UX Creation
- Legal structure & infra development
- Voting Mechanics
- photografers onboarding
- basic collection sales
02-04.2026IN-PROGRESS2LAUNCH
MONETIZATION LAYER & CITY ECOSYSTEM
- GTM and social activites
- Mobile App
- Creationg of AI Agents (control & support)
- products Monatization and Sale of:
- Collections
- Limited clothes city collections
- Exclusive merch drops
- Licensing & usage rights
- Fine prints & framed posters
2027SOON3DEVELOPMENT AND GTM
MARKETPLACE + AI DISTRIBUTION LAYER
- Agressive GTM
- AI API Layer for AI Agents
- open New markets: France, Spain, Check repuplik
- Investors round
- Onboarding of SME business to be able to sell goods via AI Agents
Why we exist
Every city deserves a brand that’s created with it, not just about it.
Photographers and travelers show real streets.
That’s why we invite: Photographers and travelers to show streets. Communes and local governments to participate in building their own official visual identity and city pages with official brand.
Made with people
Every collection is created from scratch. No AI. No stock. No “insert landmark here”.
People submit city photos Our community votes Winning photos go into limited drops Each drop is printed on high-quality cotton Photographers receive royalties per shirt sold
All collaborations are official. Photographers sign an agreement, and the terms are transparent and fair. You can download and check the full collaboration agreement on our website.
GENOVA SOULS
collection
In collaboration with:
ANDRII PODOBIED
All prints in out collections were captured by real people in real cities. Each T-shirt is part of a limited run — no restocks.
We believe that
When people are involved from the beginning - when locals, photographers, and even businesses contribute - what you create is more than merch. It’s identity.
Register as PhotograferMore Than T-Shirts
When people are involved from the beginning, what you create is more than merch. It’s identity.
Our Basic Collection focuses on words, not images. Italian vibes, told through typography.
We’re already working on:
Stickers City packs and collections co-created with local institutions License-ready visuals available to use in official media and print - created by real people Collabs with creators to make every piece unique and collectible
Why brands support the project
Let’s be honest — no one wants to weara T-shirt with a hotel name in bold letters.
That’s presence. That’s pride. That’s story-driven branding.
Designed in Italy
in love with italyBASIC Collection
Our platform invites brands and institutions to contribute to the cultural fabric of their cities. Not with ads. But with value.
CONTACT FOR BRAND AND BUSINESS COLLABORATION
Support city culture through real stories and people.
CONTACT FOR BRANDThis is the beginning
We’re here to create something that lasts. Not just another city T-shirt, but a wearable archive of street emotion.
We’re building the visual identity of cities from the ground up. With you.